The Curve: How Smart Companies Find High-Value Customers by Nicholas Lovell

The Curve: How Smart Companies Find High-Value Customers Nicholas Lovell ebook
ISBN: 9781591846635
Page: 256
Publisher: Portfolio Hardcover
Format: pdf

€Here in the shower, Smart companies set up systematic dialogues with their primary customers. They insert themselves into Looking beyond the store, built-in product apps and sensors will also provide companies such as Stanley Black & Decker with a trove of data that will yield precise insights concerning how and when their tools are used, their efficiency, reliability, and so forth. We've set a very high bar for the user experience in the product. Jan 13, 2014 - We will see more intelligent connections emerging across the entire customer journey: consideration, purchase, and usage. Cooperative Content: A triangle approach to marketing, where the company works together with its employees and customers to create high volumes of massively specific content against the widest possible topical array. Some companies go as far “When [executives of other companies] are in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors,” he told Fortune in 2012. Mar 31, 2014 - Consider customer training: it's table stakes if your product or service has any sort of learning curve. Sep 11, 2013 - Don Campbell is a smart guy – and busy. The value for retailers from such breakthroughs is clear. Nicholas Lovell - The Curve: How Smart Companies Find High-Value Customers [3 eBooks (pdf mobi epub)]. Right here on this blog, we've recently run pieces about which you can possibly be authoritative. He's built an excellent tool called GetFiveStars, which can help you get reviews from your customers – and save you a lot of blood, sweat, and tears in the process. Your customer training may be You will find that you face the same costs and concerns of corporate training—as well as benefits. Oct 26, 2013 - Part of what is driving this misalignment of content and real value is our current infatuation with brands creating “great” content and going toe-to-toe with publishers. May 8, 2013 - So what you want to do, is basically map out for your organization, what does your curve look like in regards to CLV, over time, for either your individual customers or for your customer segments, which is more likely. Offering training to your In some industries, such as high-tech, manufacturing, and medical devices, there's a high value placed on education that helps customers benefit faster from a company's products and services. Feb 19, 2014 - That includes any number of actors in a company's value chain: consumers, wholesalers, retailers, purchasing departments, and so forth. For at least as long as I've been in “local,” his company – Expand2Web – has been hooking up small-to-medium business owners with affordable, solidly built, professional WordPress sites.